Contractor publication, IE3, has published an article with suggestions for business owners on how to market their business offline without breaking their budgets.
The article emphasises that offline exposure is as much a vital part of locating new leads as online marketing, and that offline marketing can be expensive, but there are also numerous ways to do so on a budget, these include: reaching out directly to a journalist, publishing an article in a free weekly newspaper, going on the radio, and advertising on a local television channel.
In regards to reaching out directly to a journalist, the article recommends picking the most popular newspaper or magazine in your city and/or the area you are targeting, and look for possible sections in it where your products or services could be featured. The article states that usually the name and email of the journalist is included within the article, and that you can either email them or connect with them on LinkedIn.
In regards to publishing an article in a free weekly newspaper, the article emphasises that a lot of areas offer a free weekly newspaper and they are often hungry for material. The article states that if business owners are willing to write a small article that doesn’t come across as spammy, then they might have success at placing it with no cost.
In regards to going on the radio, the article emphasises that businesses would have a captive audience during commute times as many people listen to the radio on their way to and from work. The article recommends reaching out to radio hosts and asking to come on their shows and talk about a HVAC topic.
In regards to advertising on a local television channel, the article emphasises that the cost of advertising on a local television channel would be far less than a short ad on a big cable/pay TV network.
How do you market your business offline? Do you reach out to journalists, publish articles in free weekly newspapers, go on the radio or advertise on a local television channel? Or do you use different methods? Feel free to login and comment below.