January 12, 2018 at 2:50 pm #8103
Business.gov.au have published an article for business owners providing tips on how to make sales pitches.
Business.gov.au emphasise to business owners that successfully preparing and delivering a sales pitch can increase their changes of getting the sale and can help them build healthy relationships with their customers.
The six tips that Business.gov.au provide for successfully preparing and delivering a sales pitch are: knowing your customer, pitching to the right person at the right time, knowing your product, making the sales pitch different every time, preparing well and presenting confidently, and following up.
In regards to knowing your customer, Business.gov.au emphasises to business owners that making an effective sales pitch requires understanding the customers, and recommends researching potential customers before making the pitch.
In regards to pitching to the right person at the right time, Business.gov.au emphasises to business owners that the sales pitch won’t work if your business is pitching to the wrong person, and recommends meeting with the person who understands their business and can make the decision to approve purchases, and choosing a time that is convenient for them.
In regards to knowing your product, Business.gov.au emphasise to business owners that when preparing their pitch they need to ask themselves how the product will be useful to their customer, and why their product is unique.
In regards to making the sales pitch different every time, Business.gov.au recommends having sales pitches constantly tailored to customers based on their needs, keeping it short and sweet, and setting it out in easy to understand language.
In regards to preparing well and presenting confidently, Business.gov.au emphasises the importance of preparation so time isn’t wasted, acting confidently, arriving early to the appointment, and getting feedback from a friend or colleague.
In regards to following up, Business.gov.au recommends sending a follow-up email to the customer within 24 hours, offering the customer a trial period, and scheduling follow up meetings.
Business.gov.au’s article can be read in full here.
Do you regularly make sales pitches to customers? What are your techniques and tips for making them? Feel free to login and comment below.
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