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Home Forums RACCA Forum Social media and success in HVAC marketing

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    ACHR News have published an article on the importance of social media and success in HVAC marketing.

    The article emphasises that social media and search engine optimisation (SEO) are the major players in the marketing game for any industry.

    The article states that the first step to navigating the social media world is to determine “where you want to focus your efforts, and more importantly, where your target audience is active.”

    Ben Landers, President and CEO  of Blue Corona Inc. in Maryland, analysed the digital marketing focus for the HVAC industry and recommended a few places for people in the industry to start.

    “The social media sites we utilise for our clients are chosen based on the client’s situation, their goals and their target audience…with that being said, just about every HVAC company can benefit and profit from Facebook, posts via Google My Business, Instagram, Glassdoor, LinkedIn and YouTube in their social media strategy.”

    John Boyland of Lakeside Service Co. Inc. in Michigan found that Facebook and YouTube are the most valuable social media sites for his business, Facebook especially for its ability to build rapport.

    “Facebook is topical and conversational. Facebook is better used to build rapport so that you can become the first consideration when a need arises. It’s also a great referral tool. People love to use Facebook to promote and refer, and that is so valuable.”

    Whilst Facebook was identified as a useful social media tool, the article also focused on companies who developed their own apps to connect with their customers. Edward McFarlane, Vice President of learning and development at Haller Enterprises Inc. in Pennsylvania, had a company app created after he noticed that some of his customers preferred to request service online instead of calling. The app allows customers to schedule appointments and receive text message updates the night before an appointment, and when technicians are on their way.

    In regards to SEO the article emphasises that there are nine steps to SEO: market research, keyword research, on-page optimisation, site structure, link building, viral marketing, adjusting, and staying up-to-date.

    ACHR News’ article can be read in full here.


    Which social media sites and/or SEO strategy do you use to promote your business? Have you seen or achieved any success with social media and SEO? Feel free to login and comment below.

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