Business.gov.au have published five tips for business owners to keep their customers returning to them.
Business.gov.au emphasise that once a business is up and running, one of the biggest challenges is learning “how to keep your customers satisfied.”
Business.gov.au’s five tips are: knowing your customers, listening to your customers, providing good customer service, looking after your loyal customers, and showing your appreciation to your customers.
In regards to knowing your customers, Business.gov.au emphasises that if a business owner knows their customers they will be able to “generate a clearer picture of how the business can continue to meet their needs.” Business.gov.au also recommends that business owners knows their customers’ budgets, their average age, whether they are predominantly attracting one gender, and what their customers value in their competitors.
In regards to listening to your customers, Business.gov.au emphasises the importance of feedback and suggest that business owners consider their options for receiving feedback, such as using surveys, analytic software or mystery shoppers.
In regards to providing good customer service, Business.gov.au emphasises the importance of good customer service before, during and after a purchase, and it can dictate whether the customer returns and the reputation that a business receives.
In regards to looking after your loyal customers, Business.gov.au recommends that business owners look into providing incentives for repeat purchases, such as loyalty cards and discounts.
In regards to showing your appreciation to your customers, Business.gov.au emphasises that appreciation can be easily shown through good manners, supporting the customers’ own businesses (if they have one), and remembering their names and preferences.