Vertical Response have published a blog post providing advice on how to overcome work email mistakes.
Although the blog post focuses on mistakes made in email marketing, Vertical Response provide advice on what steps to take after making a mistake that are applicable to any kind of work email. The four steps are: assess, respond, measure the impact, and how to avoid mistakes in the future.
The ‘assess’ step involves taking a moment to see what the impact is of the mistake. The ‘respond’ step focuses on deciding how to respond the mistake, with recommendations on how to deliver the response which are: being quick, being clear, apologising for the mistake, sending offers, staying on brand in the apology, and using social media to acknowledge the mistake to help alleviate customer support issues.
The ‘measure the impact’ step involves tracking how the recipients responded to the mistake, such as checking the unsubscribe rate, and email opens/clicks. The ‘how to avoid mistakes in the future’ step recommends repeatedly proofreading or getting another employee to proofread future emails, and sending a test email first.
Vertical Response’s article can be read in full here.
What mistakes have you made when sending work related emails? How did you learn from your mistakes? Feel free to login and comment below.