AIRAH has re-launched their online Industry Directory, transforming it and giving it a new name, HVAC&R Search.
According to AIRAH’s media release, HVAC&R Search boasts greatly enhanced functionality, and the ability for businesses to create and manage their own listings.HVAC&R Search also allows users to browse and search in six main categories and offers four types of listings. The six main categories are: heating, ventilation, air conditioning, refrigeration, building services and business services. The four types of listings are: basic, essentials, premium and storefront, with each level of listing enabling more functionality, including the ability to incorporate multiple types of media and information about products and services.
AIRAH CEO, Tony Gleeson, explained in the media release that while the printed directory remains popular, the online version wasn’t living up to its full potential.
“We felt the original online version (of the directory) was not providing the functionality that our partners required. The features built into HVAC&R Search enable large and small businesses to showcase their diverse products and services in an impressive and professional manner. The powerful search function means users can find what they’re looking for quickly and efficiently.”
Jason Duncan, Regional Sales Manager–Australasia at Reliable Controls Corporation, emphasised the benefits of businesses being able to incorporate multiple types of media into their listings.
“Having the ability to post video and promotional literature is useful…it provides good marketing for the product provider and can also be used as an educational tool for customers.”
The media release also states that advertisers who purchased a spot in the printed 2018 AIRAH Industry Directory have automatically been listed on HVAC&R Search.
HVAC&R Search can be found here.
Image via Pixabay.