Seeley International is delighted to announce the appointment of Mikael Svensson as its new General Manager—Marketing in a global growth move to accelerate marketing activities and resources across Australia and the world.
Seeley International founder and Executive Chairman, Mr Frank Seeley AM said Mikael would play a pivotal role in building on the already enviable reputation of Australia’s largest air conditioning manufacturer, and growing market share across its entire product range – including Breezair, Braemar, Coolair, Convair, Aira, Coolerado and the multi-award winning Climate Wizard.
“Seeley International’s market dominance and strong international growth trend continues, and with more than a decade of experience working in very senior marketing executive roles Mikael is a valuable addition to the team,” Mr Seeley said.
Mr Svensson’s earlier career experience includes working as a product manager and marketing manager in Sweden for one of the world’s largest suppliers of eye health products, Bausch+Lomb, before moving to the UK to work at their European Headquarters as the European Marketing Director for its Lens Care business, and later for its Contacts Lens business. He then was promoted to Director of Medical Marketing and Communication Vision Care Division for Europe, Middle East and Africa, before being appointed to Director of Professional Marketing, part of the Vision Care Global Marketing team.
In 2012 he moved to Australia, where he became Manager of International Marketing at TAFE SA, the largest provider of vocational education and training (VET) in South Australia, before being appointed to General Manager – International Unit, later that year.
Mr Svensson said he was looking forward to being an integral part of an exciting company that has such a strong track record and commitment to quality, reliability, integrity, safety and innovation.
“I am very excited to join Seeley International and to be part of the company’s journey of driving further growth across all its business areas. Seeley International is such an innovative market leader, and with all its high quality leading brands, I look forward to expanding the marketing of its unique range of product and services, as well as bringing new, innovative technology to Australia and international markets,” Mr Svensson said.
Based in Adelaide, Svensson started in his new role on Wednesday.
This story and the accompanying image were provided courtesy of Seeley International. This story was edited slightly, prior to publication.