According to ACHR News, contractors and HVAC/R businesses can reap many benefits from advertising their services and/or business on their work vehicles.
Contractors and HVAC/R businesses who wish to advertise their services and business on their work vehicles can easily do so by having a custom wrap placed on the vehicle/s, however just putting a wrap on the car or van isn’t enough. Contractors and HVAC/R businesses need to know how to market their business via vehicle advertising to reach their customers properly.
ACHR news interviewed Mike Cassity, west regional manager of Sid Harvey Industries, Todd Goldmeyer, marketing manager of Adrian Steel, Adam Hudson, owner of contractor marketing company Hudson Ink and Christopher Roth, Climate Control’s president and CEO for their insight into how successful vehicle advertising or marketing can be.They all stated that success can be achieved through consistency and using themes to build a brand.
Contractors and HVAC/R businesses need to be consistent with their themes, messages and graphics–pick a theme and stick with it despite how many types of vehicles they may have on the road.
A custom wrap for vehicles is an easy way to advertise and market and will be immediately fresh in people’s minds when the vehicles are on the road. Contractors and/or HVAC/R businesses need to stay mindful of their overall brand and choosing bold colours that complement each other will stand out. Contractors and/or HVAC businesses also need to be aware of the amount of information on their custom wrap and must remember to include their website.
They also stated that positive long-term effects can come from custom wrapping vehicles which can include customers remembering their brand for years, as well as contractors or businesses paying making an advertising investment once that lasts for years.
For contractors or HVAC/R businesses who are interested in placing a custom wrap on their work vehicles for advertising, you can find a listing of Australian custom wrapping businesses here.