Business.gov.au have provided tips for business owners on how to attract more customers.
The tips are for both sole traders and business owners and focus on marketing and advertising.
Business.gov.au emphasise that marketing is about how a business is positioned on the market (e.g. whether they are a budget or high-end provider), the products/services it sells and its customers. Business.gov.au recommends to both sole traders and business owners to have a marketing plan in place and to market their business online.
Business.gov.au also emphasise that paid advertising can play a huge role in any marketing strategy, as it focuses on attracting potential customers. They recommend to sole traders and business owners to know their target customer, where to advertise and their budget when trying to advertise their business.
More information on customer service from Business.gov.au can be found here.
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