Williams Refrigeration (UK) have launched a new campaign–#loveyourfridge.
The #loveyourfridge campaign specifically focuses on raising awareness of the crucial role fridges play in commercial kitchens. The campaign also aims to provide tips to keep fridges in commercial kitchens in top condition.
Chefs in particular are being encouraged to share their own tips, as well as pictures of the fridges they use on Twitter, with the offer of a fridge care pack if they are creative or amusing with their tweets. According to the Williams Refrigeration media release, the fridge care pack includes: a polishing cloth, stainless steel cleaner, a condenser cleaning brush and a guide with even more useful tips for fridge maintenance.
Williams Refrigeration have also established a website (loveyourfridge.co.uk) to provide useful tips and a guide to buying the best fridges, as part of the campaign.
Malcolm Harling, William Refrigeration’s Sales & Marketing Director is encouraging chefs as well as other fridge lovers to participate in the campaign to celebrate all things refrigeration.
More information on the #loveyourfridge campaign can be found here.