Fujitsu General Australia took the crown for the ‘Best Large Custom Stand’ at ARBS 2018.
A theme of ‘breaking free from perception’ saw the 12m x 9m stand take a new approach to its colour scheme, instead of the expected red seen at previous ARBS exhibitions.
Fujitsu General made a deliberate decision to create a striking black and white stand, a statement to draw attention and questions from ARBS attendees. The change in colour palette was chosen to demonstrate that Fujitsu General is a strong competitor in the commercial HVAC arena, as well as the residential space. Fujitsu General Managing Director, Philip Perham, emphasised this, as well as the benefits ARBS provided them.
“As a global business with more than 8,000 employees, we have access to some of the most high-tech research and development talent and technologies available in the HVAC industry. Being completely focused on air conditioning alone means Fujitsu is an expert.
“This attention to detail and expertise has enabled Fujitsu to secure projects of all sizes that include schools, nursing homes, hospitals, hotels and high rise residential developments.
“ARBS gave consultants, contractors and developers the opportunity to engage with the Fujitsu General commercial, product and technical support teams, as well as see firsthand the latest Fujitsu solutions, including our 110-metre pipe lift on our V-III VRF systems.”
The Fujitsu General Australia 2018 ARBS stand demonstrated the brand’s commercial expertise and revealed new solutions that can provide future projects with design flexibility and the latest temperature control management technologies.
This story and the accompanying image of ARBS Chairman, Ian Hopkins, and Fujitsu General Product Training Manager, Kyle Rafter, were provided courtesy of WriteAway Communication + Events. This story was edited slightly prior to publication.