Australia’s leading industrial refrigeration specialists Gordon Brothers, has engaged the marketing knowledge and experience of DBC2, a leading specialist B2B marketing agency based in Melbourne.
The new relationship between Gordon Brothers and DBC2 will enable Gordon Brothers to focus on what they do best, and that is provide the best refrigeration solutions to Australian and New Zealand industries, successfully complete large and small scale projects plus provide a range of after sales support, parts and service locally and internationally.
Gordon Brothers will be utilising DBC2’s vast marketing experience to provide a comprehensive marketing solution; including a branding review, overall marketing strategy including sales generation, PR elements including newsletters and media releases, as well as digital and social media marketing, collateral creation including graphic design plus video production elements.
The new relationship will directly benefit Gordon Brothers in building better relationships and be more communicative with their customer base, increasing their public profile and be more competitive in an ever changing marketplace.
“We are extremely excited to launch into this new Gordon Brothers chapter with the assistance of DBC2. At Gordon Brothers we have always been proud to rely on our quality, efficiency and professionalism as our main selling points, however with specialist help, we can reach out further into the market and explain our story of why we are the number one industrial refrigeration specialist in Australasia,” said Matt Underwood, Gordon Brothers National Merchandising Director.
“It will be exciting to see the potential we can unlock in our business through a clear direction and a team of professionals in DBC2. We have a great story to tell, with 100 years of experience, and a fantastic team of passionate people. Ultimately the relationship with DBC2 means our team can continue to focus on the core elements of the business and what we know best, providing innovative industrial refrigeration solutions to industry,” said Matt.
“Gordon Brothers are obviously the industry leader in industrial refrigeration and DBC2 is proud to be working with such an established and respected company. Our skill set and the wide scope of marketing services that we will undertake will enable Gordon Brothers to get to the next level, a level where the difference is noticed across the company,” said DBC2 Managing Director Dale Brittain.
This story and the accompanying image were provided courtesy of DBC2.