The Australian Refrigeration Council (ARC) has been announced as a finalist in the highly prestigious 35th National Banksia Sustainability Awards.
As the longest-running sustainability awards in the world, the Banksia Awards seek out and recognise innovation and leadership through the lens of the UN Sustainable Development Goals (SDGs).
ARC entered its ‘Look for the Tick’ summer marketing campaign in the Marketing and Communications for Impact category and is in great company – other finalists in this category include the World Wildlife Fund and the Australian Conservation Foundation.
ARC chief executive officer, Glenn Evans, said it was a great honour for ARC and its summer campaign to be a finalist in such illustrious company.
‘Our campaign reaches hundreds of thousands of consumers each year, encouraging them to seek out ARCtick license holders for all their air conditioning and refrigeration needs,’ he said.
“It is a wonderfully successful way to help licence holders to grow their businesses and to protect the environment in the process.
‘Last summer we added video commercials on YouTube and Connected TV, and this year we added commercials featuring a female technician along with those with a male technician.
‘We are delighted to receive this recognition, as it highlights the work our whole team at ARC does to make a real and positive difference to the environment.’
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This story and image were provided courtesy of Greg Shoemark from Australian Refrigeration Council.
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