Business.gov.au have published tips for business owners on how to create a great online shopping experience for their customers.
Business.gov.au emphasise the need for online shopping to be a seamless experience and have provided tips focusing specifically on the online shopping cart.
Business.gov.au define the purpose and features of an online shopping cart and provide details of the benefits. The benefits of an online shopping cart include but are not limited to: customers being able to shop anytime anywhere, the ability for business owners to track and analyse buyer behaviour and the connection it provides between the store and inventory.
Business.gov.au also list eight essential items for business owners to include in their online shopping cart, which are: the mini-shopping cart symbol, a web page to display the full cart, quality images, product details, call-to-action buttons, a counter, a drop down menu, and a tool to change the quantity or delete an item from the cart.
Business.gov.au’s online shopping experience tips can be read in full here.
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