Business.gov.au have published more tips for business owners on how to create a great online shopping experience for their customers.
A couple of weeks ago, Business.gov.au published part one of their ‘creating a great online shopping experience‘ article series, which focused on the online shopping cart. Part two focuses on the online checkout.
Business.gov.au emphasise that the online checkout “is a final step in the online shopping process with the goal to get the customer from a window shopper to a paying customer” and that a complicated checkout process “delays the payment process which can cause shopping cart abandonment and a decline in returning customers.”
Business.gov.au provide six tips on how business owners can improve their online checkout process, which are: providing the best payment options for customers, requesting only essential information, ensuring customers know the online checkout process, ensuring mistakes can be modified, ensuring the checkout is optimised for multiple devices and clearly outlining the delivery process.
Business.gov.au’s tips can be read in full here.
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