A couple of months ago, RACCA Australia published an article on Business.gov.au are providing tips in the form of a series for business owners for taking their businesses online, providing details on the first part of the series.
Now Business.gov.au have released Part Two of their Taking Your Business Online series.
The first part of the series focused on the benefits of a business website such as allowing business to always be open, increasing target audience, enhancing brand reputation and allowing customers to access products or services at anytime anywhere. Part Two of the series focuses on making a business’ website accessible for everyone, building & improving search ranking and blogging for business.
The tips that Business.gov.au provide to make a business website accessible for everyone focuses on making it accessible for those who may be vision impaired, have an aged related ailment and/or have a physical injury or impairment. Their tips include: using high-contrasting colours for text and allowing users to resize text & page width for those who may be vision impaired, as well as ensuring the website can be navigating through a keyboard for those with a physical injury or impairment.
The tips that Business.gov.au provide to build and improve search ranking involve incorporating Search Engine Optimisation (SEO) techniques into the website design. This can be done by constantly updating the website, understanding the customers & matching the website content to their needs and using relevant keywords & phrases on the website.
Business.gov.au also emphasise the benefits of incorporating a blog on a business website. The benefits they provide include but are not limited to: reaching new customers and gathering feedback, reviews & testimonials. The tips that Business.gov.au provide for setting up a blog on a business website include: making a blogging plan, deciding what platform to use and what design to use.
You can read more information about Taking Your Business Online here.
Image via Pixabay.